UNDERSTANDING YOUR BUSINESS
Understanding the hotel & leisure industry is key to enabling us to produce video content which delivers exactly what our clients want.
Through working with leading hotel groups such as Marriott and City Inn we have developed videos which not only are informative and engaging but increase online bookings. Our knowledge of the hospitality business includes filming and producing the videos for The Restaurant Show, Hotelympia & Hostec, The Food & Drink Expo and video content for the online magazine Big Hospitality.
WHAT DO YOU WANT TO SAY?
Whatever you are trying to say about your brand, restaurant, conference facilities, guest room design, customer service or hotel location then film and video is an effective medium.
Click here for video: David Orr CEO of City Inn Group
INCREASING ONLINE BOOKINGS
In the initial 7.5 months that City Inn had a selection of videos on their web site there were over 121,000 viewings with over £500,000 in revenue directly from viewing of a video to online booking, such is the power of good video content.
Real Impact productions provides bespoke high end broadcast filming for hotels and the hospitality industry,
with high returns through online bookings, click to see examples and approximate costs
We realise that for some of our clients it’s a big step financially to commission a bespoke video so we also
offer two entry level hotel video tours.
These formatted hotel tours are designed to deliver a general overview of the hotel, helping to increase
click thrus and online bookings and encourage you to take the next step into a bespoke video. Click for full
descriptions of the tours
- Increase online bookings for guest rooms
- Advertise special offers and weekend breaks
- Highlight conference & training facilities, private dining and wedding function opportunities
- Showcase your location and attractions for your guests and your geographic access to such attractions.
- Increase brand awareness and control by the brand steward ( reducing the effect of rogue videos on You Tube )
- Inform your guests about new restaurant menu’s, new chefs and news on the provenance of your food.
- Enable access to training for your staff through online video without effecting the
operation of the hotel and in a more cost effective manner.
Mobile video viewing: recent stats show 4.7 million accessing video on their mobile phones.
Sales through video: recent stats show increases in sales from between 6% to 50% for companies with video on their sites.
Having produced good quality, informative videos many businesses fail to gain the full benefits of the video. The first problem is usually there being no thought as to the strategy, with videos being put only in You Tube, and a link from You Tube being placed on their web site.
We can help with your strategy both on your website and with You Tube and video exports being made available for LastMinute .com, Trip Advisor and other related sites.
Making the video available for social networking sites increase your brand exposure with full statistics available where the video is placed.
SEARCH ENGINE OPTIMISATION
SEO for video is now a must, and businesses often fail to attend to this most important part of the delivery either due to either cost, or lack of knowledge. We can now provide as part of our service a solution which enables either you or Real Impact Productions to optimize your videos.
IF GOOGLE CAN’T SEE IT YOU WON’T GET THE TRAFFIC
WHY USE VIDEOS
World of Tui, Kuoni and Thomas Cook are just some of the travel companies who have realised the power of video and now thousands of videos can now be found on their web sites.
The quality and message of these videos varies but they all have one thing in common, they increase bookings.
Hotels often report the most visited page in their web sites is the picture gallery, people like visual information which enables them to make an accurate judgement so it’s no surprise that video takes the number 1 place as the most visited link or page where it appears.
As hotel managers, owners or brand stewards the message of the brand is vital and must be protected. With the public and sometimes hotel staff now able to make their own home movies and upload to You Tube, an increasing number of poor quality and miss- informed videos are detracting from that brand.
They only way to combat this recent trend, like City Inn Group found was to produce a raft of videos with the right quality and message which attract far greater viewers numbers pushing the poor imitations far down the viewing list.
I WANT A VIDEO BUT DON’T KNOW WHERE TO START
Cost: what’s you budget, quality is vital so don’t skimp, if your budget is small , start with one video, get it right and then monitor the traffic and click thru’s. You can then measure the ROI and decide with greater clarity on future video marketing spend.
Message: Don’t try a and get across too many messages, this not only confuses the viewer but makes the videos too long but also dilutes what you are trying to get a cross.
Delivery: Where do you want the video to appear, what do you want it to achieve, traffic, appearance in You Tube search, Google search or click thru bookings.
Staff: Attention to detail is often what is missed in filming, remember the film crew will understand what they are filming but won’t wont know if you have the wrong table clothes in a conference room set up. Get your staff onside, let them realise how important this is.
Time: Set aside staff and time for filming, it is almost impossible for staff to continue to deliver the required level of service to your guests and at the same time act as extras and provide assistance to the crew.
Filming Guests: This often produces poor results especially in restaurant and bar areas as not all the guests want to be filmed and you find both the film crew and staff trying to work around them. Health and safety is important and there are generally lights and trailing leads being used so a controlled environment always produces a more efficient result.
Whilst we know how difficult this is to achieve as a hotel never closes it will be worthwhile.