Why corporate video?
Corporate videos can boost your brand, your message and your online presence and is a valuable tool in delivering
your product or service to trade or to the public. Recent studies have shown companies who are including a strong
video marketing plan have increased revenues from 10-30% with CEO's agreeing that video capability is the fastest
growing feature that businesses added to their website in 2009.
The Real Impact Video Process
Stage 1: The Brief
We discuss what you want the video to achieve and produce a visual or text storyboard for your comments, choosing music,
style of text, detailing any graphics needed, and turn around time requirements.
Stage 2: The Filming
Using high quality HDV and HD cameras with broadcast lighting equipment our experienced cameramen film the agreed
storyboard. This may include multiple locations and include acting extras. Special effects, green screen,
voice-overs and studio filming are also available.
Stage 3: The Editing
Editing will be done in one of our three extensive in-house Mac editing suites. You will be consulted throughout
the editing process and we encourage suggestions and feedback through viewing the video remotely or by providing
feedback in person to our editors.
Stage 4: Delivery
We deliver all file types requested and can implement the video online to social video sites including YouTube,
and many others as well as host the video on our own servers. The search engine optimisation (SEO) will also be
carried out at this point either by us using your keywords or giving you access to our video sitemap software.
Stage 5: Monitoring the results
We provide you with full reports on streaming/ downloading activity for any videos hosted on our sites. We give
you details such as total views, time of the day viewed, geographic location and bandwidth of the viewer. Download
numbers through social media and other websites can be viewed easily.
People are more likely to engage with a personal demonstration of a product or service then by simply reading a
It’s engaging, informative and many are entertaining. When done well they can sell the product as well as any salesmen
and can deliver far more information in a shorter space of time.
How you can use video:
- Promoting a product
- Promoting a service
- Highlighting new offers
- ‘How to’ videos
- Training videos
- News about the company at exhibitions
- News about the company attending seminars
- News about the company winning awards
- Change of personnel
- Video PR
How you deliver your video is key to it’s success, whether online or mobile, through your web site, on YouTube,
Facebook or the many other social sites as well as your own website. We take your target audience into account and
tailor the shooting to the end-user.
Search Engine Optimisation
Producing a video is not enough, the other reason that video has become more popular is the priority Google has
given to it.
Google needs to be able to see your video, where it is, what’s it about, in the same way they need information
about your web site, to enable people to find you.
We provide software that will enable you to optimise your video, or if you prefer we can do it for you.