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YouTube 'great tool for promoting your business' Marketing expert says videos can make "your message come alive".
Companies should make use of YouTube video productions as a way to promote their business, a marketing expert has claimed.
Writing for Lawn & Landscape magazine, marketing consultant Jeff Korhan identified YouTube as one of the "primary communities" for social media marketing.
"YouTube is your personal television station. Let's face it, people love video! This is why YouTube gets so much traffic and why it is a great tool for promoting your business," he said.
"Video makes your message come alive and that makes you more believable."
Mr Korhan recommended using three to five-minute-long videos in the 'how to' format as this is the one most commonly searched for.
He added that it should highlight your company's "best work" and that it is not necessary to spend vast amounts of money creating a "slick video" as a "raw quality" can increase credibility.
YouTube recently announced it was adding an auto-caption facility to the site which could further enhance accessibility to video productions.
The tool will automatically subtitle any video and can translate into dozens of different languages.
Posted by Angela Metcalfe
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