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YouTube channel launched by Waitrose New channel to show Heston Blumenthal and Delia Smith ads.
Supermarket chain Waitrose is to use YouTube to broadcast a series of video productions.
The company has launched its own channel on the video streaming site which will showcase a variety of corporate video productions.
These will include the TV ads starring celebrity chefs Heston Blumenthal and Delia Smith that are used in the firm's current marketing campaign.
Additionally, the channel will show videos which will provide recipes, culinary tips, and inform people how Waitrose sources its products.
"Our customers are increasingly looking for new ways to engage with our brand," said Paul Hogan, manager of direct and local marketing at Waitrose.
"This YouTube channel will play a key role in our marketing strategy - it is the perfect platform to inspire a wider audience with interactive content in relevant and exciting formats."
Waitrose, part of John Lewis, is the sixth largest grocery retailer in the UK and was founded in 1904.
Posted by Anthony Roberts
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