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YouTube a 'powerful place to market your video' Marketing expert says YouTube's large and varied audience makes it the best place to upload videos.
YouTube is the best place for online companies to market their video productions, it has been claimed.
According to industry commentator Leon Hill, the popularity of the video sharing site, as well as the range of audience members it attracts, make it ideal as a marketing tool.
Writing for Official Wire, Mr Hill said: "It doesn't matter whether you are looking up videos purely for entertainment, for information or for reference, the fact of the matter is that tens of millions of people frequent YouTube as their go-to sources for video content.
"If you think about that in terms of the potential opportunities for promoting your business, the possibilities are mind-boggling."
He added that a company could upload a video on almost any subject and find a ready-made audience for it using the site.
The Google-owned site recently celebrated its fifth anniversary. To mark the occasion it promised to continue to improve its service and bring in new innovations to provide the best possible experience for viewers.
Posted by Angela Metcalfe
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