Viral videos used to attract tourists to BahamasTourism office uses video competition to promote islands.
The Bahamas Tourist Office has made use of viral video productions to attract visitors to the island.
As part of its new marketing campaign, it sent 14 up-and-coming UK film makers to a different island to make a five-minute promotional video, Marketing Magazine reports.
The videos were then judged by a panel of experts with prizes going to the best.
Senator Vincent Vanderpool Wallace, the Bahamas minister for tourism, said the campaign would help the individual identities of each island to be promoted.
He told the news provider: "There are such substantial differences with each of the islands. Many people just see The Bahamas as [capital city] Nassau or Paradise Island, and we believe we have an opportunity to capture a larger share of the market."
Claiming the winning prize was 32-year-old Robin Schmidt, who received a £14,000 bursary towards developing his career.
The Bahamas comprises 29 islands in total, situated of the coast of Florida, with a population totalling just 330,000.
Posted by Angela Metcalfe