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Viral video productions lead to 'excellent brand awareness' The use of viral video productions can reach "hundreds and thousands" other forms of marketing cannot.
Viral video productions should not be overlooked as a means to increase brand awareness, it has been claimed.
Liverpool Daily Post business journalist Ben Hatton argues in an article for the news provider that a well executed video could end up reaching people that would not be accessible through any other form of marketing.
"The culture of online sharing is well established: a video can be seen by hundreds and thousands of people who not only might be difficult to reach through other means but also, through their interest in the video's content, already identify with your product or service," he said.
"This also translates into excellent brand awareness as it is shared and re-shared."
To succeed, viral videos require a combination of creativity, humour and emotion to keep audiences interested and to encourage the sharing of the video among different web users, Mr Hatton advised.
Advertisers certainly seem to agree that video is one of the key aspects of online marketing.
Research group ZenithOptimedia recently predicted that video would grow to make up 32.2 per cent of online advertising spend by 2012.
Posted by Liam Wallace
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