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Viral video production changes fortunes for US company Firm sees sales shoot up after YouTube viral video success.
The potential for viral video productions to radically improve a business' performance has been highlighted by a US firm.
A video production posted on YouTube by Orabrush, a company that makes a tongue-cleaning device, has vastly boosted the firm's sales figures, reports the New York Times.
Prior to the launch of the video, and subsequent follow-ups, the company had spent a decade struggling to win customers, despite a $50,000 (£31,595) TV ad.
But a year since Orabrush's first YouTube video went viral, $1 million worth of the $5 tongue brushes have been sold and the firm's videos have been viewed over 24 million times.
Jeff Davis, Orabrush's chief executive and a former Procter & Gamble executive, told the news provider: "What P&G taught me is a different model - you have an idea, build a prototype, have a test market, scale the product, find a retailer and distribution, then turn on marketing.
"This was the reverse. We basically launched the entire brand on YouTube and Facebook."
A recent report from analyst Dynamic Logic found that original online video productions are more likely to influence consumers' purchasing decisions than a TV ad that has been repurposed for the web.
Posted by Liam Wallace
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