News Categories
Latest News
News Archive
|
|
Video productions to help drive global digital ad spend growth Digital ad spend predicted to grow 12 per cent globally this year.
Global spend on digital advertising will rise by 12 per cent this year, largely driven by investment in video advertising.
That is according to the latest Global Media Intelligence report from eMarketer and Starcom MediaVest Group, which predicts that global online ad spend will continue to grow over the coming years - reaching $96.8bn (£62.8bn) in 2014, rising from $62bn (£40.2bn) this year.
It also reveals that the internet audience in the UK is ageing, suggesting a potential new market for online advertisers.
The report predicts this pattern could be a blueprint for internet user demographics throughout Western Europe – leading to greater internet penetration.
It also revealed the increasing importance of the internet in emerging markets and predicted that the Asia-Pacific region will eventually surpass North America as the world's biggest advertising market soon after 2014.
"The key questions that marketers and advertisers are asking right now are global," said eMarketer chief executive Geoff Ramsey.
"As more consumers move toward digital platforms worldwide, there's a real need to establish authoritative estimates for emerging digital markets in India, China, Africa and countries in Latin America for both traditional and digital marketing channels."
According to the recent Brightcove and TubeMogul Online Video and The Media Industry report for the second quarter of 2010, 85 per cent of brand managers say website video is currently part of their marketing strategy.
Posted by Liam Wallace
|
|