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Video productions recommended to engage with consumers "Power of video" often underestimated by businesses.
Marketers should consider using video productions to help connect with their consumer base, it has been claimed.
According to Josh Hall of business insurance company Simply Business, online video can be a good solution for firms as it is more entertaining than other mediums.
"Many businesses underestimate the power of video content but for many people, video is a far more engaging medium than text or still image," he writes on the company's website.
In particular, it points out the benefits of viral video, using sites such as YouTube, which he says have driven "massive sales" for some businesses.
"IKEA has been particularly successful in this area, developing a series of somewhat risque adverts, and then posting them to YouTube described as 'banned' commercials," he says.
It seems that many marketers have already caught on to the potential of online video, The Internet Advertising Bureau, in conjunction with PricewaterhouseCoopers, recently released a report showing that UK internet advertising expenditure grew 4.2 per cent in 2009.
Posted by Liam Wallace
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