Video productions feature on new website for McCain FoodsVideo recipes form part of new website for McCain Foods.
Frozen foods producer McCain has launched a new marketing campaign that features online video productions.
As part of a £6 million integrated campaign, the company has unveiled a new website where visitors are encouraged to share content, reports New Media Age.
This includes video productions of recipes, local event information, downloadable money-off coupons, games and ideas for outdoor activities for families.
It is part of an online loyalty platform for mums with the strapline: "If it matters to families it matters to us."
Visitors to the new site are rewarded for their engagement with points which can then be traded for vouchers for retailers such as HMV and ASOS.
Nicola Ech-Channa, communications manager at McCain Foods, told the news provider: "The website aims to build an emotional connection with consumers and reward them for the time they spend online with the brand."
Earlier this month, fellow food company Kellogg's released its first ever online-only promotional video.
Posted by Liam Wallace