Video production site sees 'phenomenal' advertising responseSeeSaw sells entire advertising inventory until May.
New online video on demand service SeeSaw has hailed the success of its advertising sales since it launched last month.
It claims to have sold its entire planned advertising inventory up until May 2010.
Speaking to MarketingWeek, Matt Rennie, commercial director at SeeSaw said he was delighted with the launch of the service.
"The response from the advertising community to SeeSaw's proposition has been nothing short of phenomenal," he said.
The website, which went live on February 17th, provides free video content from providers such as the BBC and Channel 4, funded by selling video advertising slots.
Major companies to have already bought advertising space include Coca Cola, Barclays and Microsoft.
Mr Rennie said that research the company is currently undertaking would further strengthen the relationship between viewers, content providers and advertisers in the coming weeks.
SeeSaw is also planning on introducing paid-for premium content later this year. It is reported that it has accrued over 2,000 hours of content, mainly from US providers.
Posted by Angela Metcalfe