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Video production company starts trial New video-on-demand site to go live in March
SeeSaw, the new online video streaming service, started a closed invite-only trial yesterday (January 26th).
The trial comes ahead of the service's main launch due in March, by which time it hopes to have increased its audience to 10,000, with the aim of offering about 3,500 hours of TV content by the time it goes live.
Built out of the assets of the failed Kangaroo video-on-demand project, SeeSaw will offer free advertising-supported content and paid-for programming.
John Keeling, platform controller at SeeSaw, told the Financial Times: "The great thing about a site such as SeeSaw is that we can react to the events of the day. We have programming to reflect what is happening to the world, and we have the ability to bring it to the surface to highlight it immediately."
The venture could provide a new platform to companies that use online video marketing as it is understood SeeSaw will use pre and mid-stream video displays as its advertising model.
This week, Guy Phillipson, chief executive at the Internet Advertising Bureau, said he expected an increase in TV-style advertising on the internet as video-on-demand becomes more popular.
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