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UK Internet Users Watch over 6 Billion Videos in November 2010 Huge Boost for Video Industry in the the UK Online Sector
Leading Internet statistic organisation comScore recently revealed that 34.7 U.K. based Internet users watched over 6 billion videos in November 2010. These were viewed in 964 million viewing sessions with the average viewing watching 6 videos during each session.
“The dynamics of online video – both in terms of consumption patterns and economics – have evolved considerably in recent years and the industry has come to recognize its growing importance as an advertising channel,” said Mike Read, comScore senior vice president and managing director for Europe. “Video measurement needs to be just as innovative in order to capitalize on new monetisation opportunities and help pave the way for digital media convergence with traditional media.”
Google sites including YouTube was the most popular site where viewers watched videos. In second place but trailing Google considerably was BBC Sites which consists of their popular iPlayer platform to watch live and previously recorded television and movies.
comScore also reported that there were 527 million video ads viewed by 23 million UK internet users. The most popular advertising platform was SpotXchange Video Network with 7.2 million unique views.
Posted by J.B.
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