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Tories to extend food marketing codes to online video productions New green paper calls for greater regulation of online marketing content
The Conservatives will extend existing voluntary junk food ad restrictions to online media such as video productions should they come to power.
In a new green paper, entitled A Healthier Nation, the party said that it would not seek to extend Ofcom's remit to the internet but would encourage self-regulation via company advertising codes.
It said that regulations were already in place for TV ads and that "many food businesses also have voluntary marketing codes, both at UK and international level, which reinforce this and extend to other channels."
But it went on to say: "There is, however, concern about marketing foods through 'non-broadcast media' – such as the internet and mobile phones."
In particular, it highlighted advertising for foods high in fat, salt and sugar.
Recently, makers of what could be described as junk food, Coca-Cola and Unilever, separately announced plans to shift the focus of their online marketing strategies.
From now on, the food giants plan to use social media sites such as YouTube and Facebook as platforms for their marketing content rather than specially created campaign websites.
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