Tilda launches online video production campaignSeries of five-minute clips show how to cook the perfect rice.
Tilda Rice is using an online educational video production as part of a new marketing campaign.
The company has launched a series of short videos aimed at teaching consumers how to cook the perfect rice, MarketingWeek reports.
It is using celebrity Anjum Anand and Jo Pratt to host the five-minute clips which will be shown on AOL food portal and the Good Food Channel website.
Kaysha Gupta, Tilda's marketing manager, told the news provider that the online environment presented the company new ways of marketing itself to customers.
"This is an exciting time at Tilda," she said.
"We are trialing new methods of reaching consumers through online content, which allows us to emphasise our key messages of how to cook the perfect rice, and why not all rice is the same, as well as showing how easy it is to produce delicious rice recipes using Tilda Pure Basmati rice."
Tilda employs 200 people in the UK and has sells its products in 40 countries. It claims to be the first company to bring Basmati rice to the western world.
Posted by Angela Metcalfe