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Tesco uses event video production for charity runners

Photo for this news articleSocial network website launched for Race for Life participants.

Runners taking part in Cancer Research UK's Race for Life now have access to a social network that features video productions for the event.

The site has been launched by Tesco and aims to provide a place for participants in the charity run to share information and advice.

It uses video productions and other content to provide tips on health nutrition and training as well as areas where those who have already run can share their experiences and post photos.

Josh Hardle, Tesco head of customer relationships, said: "Raising sponsorship and training for these events takes up lots of time and energy and the women who do it need the support of their partners, friends and families.

"Our Supporters' Network means participants or supporters can go online to get help and advice from people in a similar situation, or seek expert tips from the likes of marathon star Paula Radcliffe."

Race for Life is a women-only event in which participants complete a 5km race taking place in locations across the country.

Posted by Anthony RobertsADNFCR-2863-ID-19735996-ADNFCR
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