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Tenerife uses YouTube video productions to attract tourists A YouTube channel has been launched by The Tenerife Tourism Corporation.
The Tenerife Tourism Corporation has employed the use of video productions to help attract tourists to the island.
A series of video productions are to be posted onto a specially-created YouTube channel with the intention of attracting first-time and returning UK holidaymakers.
The videos will each feature a different highlight of Tenerife that is not already commonly known in the UK market.
This will include videos covering such topics as family activities, festivals and beaches.
Jose Manuel Bermudez, vice-president of the Tenerife Island government and councillor for tourism, said: "The internet is an important place to research travel, so we are keen to ensure that Tenerife's voice is heard on social media platforms.
"Social media presents us with the perfect opportunity to reach potential holidaymakers and engage in dialogue with those who know our island and those who may not."
Tenerife is the largest and most populous of the seven Canary Islands. It receives around five million tourists each year.
Posted by Anthony Roberts
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