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Sunglasses tattoo viral video a Ray-Ban marketing ploy? Production company behind viral hit found to have been formed by Ray-Ban.
A video has surfaced on YouTube showing a US man getting a pair of Ray-Ban sunglasses tattooed on his face.
The video has received nearly 50,000 hits on the video sharing site but now it has been claimed the whole thing was a hoax and a viral video marketing stunt by Ray-Ban themselves.
Speculation began when it was found that Never Hide Films, who posted the video online, is a production company formed by the sunglasses brand.
It is one of many viral videos posted by the company, with some being hugely successful.
One of the videos, featuring a man catching a pair of sunglasses on his face in a variety of increasingly far-fetched situations, has received over four million hits.
The company's marketing technique was praised by one industry blog, The Future of Ads, which said: "By keeping their finger on the pulse of what's cool, unique and attention grabbing,
Ray-Ban has turned their video series into a viral video factory, and now has the track record to prove it," the Daily Mail reports.
Last year's most successful viral marketing campaign was recently reported to have been Evian's rollerskating babies production, which scored 55 million views across all online video platforms.
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