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Samsung team up with OK Go for viral video production New music video for Ok Go used to promote new Samsung camera.
Electronics company Samsung is using a US rock band's viral video production to promote a new product.
OK Go are famed for their quirky music videos which have often become massive hits on video streaming site YouTube.
For their latest viral video attempt Last Leaf, the band have filmed an entire video using Samsung's latest digital camera, the NX100.
Samsung has released a trailer of the new video as wells as a series of behind-the-scenes episodes documenting the production process.
"At the heart of the NX100's unique capabilities is the ability to create stories and translate users' creative ideas into images without the difficulties that can come with complicated digital functions," said Sang Jin Park, president of Samsung's digital imaging department.
"With this in mind, we were delighted to work with OK Go on the concept and production of the new video Last Leaf, as their world-famous video concepts proved the perfect challenge for the NX100 to capture."
One of OK Go's most famous creations is the video for their song Here it Goes Again, which features a complex dancing routine done on moving treadmills.
Posted by Liam Wallace
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