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Sainsbury's uses corporate video productions for online campaign Four new video clips to be shown on supermarket's Facebook page.
Corporate video productions form the basis of a new online campaign from J Sainsbury.
The videos centre around the 'Tiny Taste Team' - three nine-year-olds who challenge various adults to create a range of dishes for kids and are judged on their efforts.
Hosted on the supermarket's Facebook page, the videos will consist of a total of our clips airing once a week.
Sainsbury says the aim of the campaign is to inspire and help parents find new and interesting ideas for feeding their kids during the summer holidays.
Sarah Squire, senior brand manager at Sainsbury's said: "The Tiny Taste Team is a digital extension of our work with Jamie Oliver to provide food inspiration to our customers. Facebook and Youtube are the perfect place to create a conversation around food and allows us to help mums find recipes their kids will love this summer holiday period."
Sainsbury's recently launched an online food and drink channel on MSN UK, featuring video productions starring Jamie Oliver.
Posted by Liam Wallace
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