News Categories
Latest News
News Archive
|
|
Public becoming more responsive to marketing Marketing Response Index rises in fourth quarter of 2009.
Companies that use video production as a marketing tool could find they are having a greater impact on consumers, according to recent report.
According to the Marketing Response Index, part of research company DataTalk's British Marketing Survey, the public are now more responsive to marketing campaigns.
In the last quarter of 2009, the index rose 83.7, compared a low of 72.4 in September 2009.
The index uses a mark of 100 to denote marketing responsiveness in May 2008, before the recession hit spending.
Both men and women showed significant increased responsiveness based on face to face interviews.
The index for men reached 85 in the quarter, up from an August 2008 low of 69, with women seeing similar improvements, from 71 in September to 82 in the latest survey.
However, the group most likely to react positively to a marketing campaign was families, reaching an index score of 97.5. Conversely, the responsiveness off singles dropped to just 41.
The Advertising Association recently predicted that UK advertising expenditure will return to growth in the autumn, the first uplift in over two years.
Posted by Liam Wallace
|
|