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Online videos 'impossible to police' says expert Academic warns there is a "big gap" in digital marketing regulation.
Following calls from the Conservatives to censor online videos and other marketing content, a leading expert has claimed that any regulatory changes would be difficult to enforce.
Agnes Nairn, professor of marketing at two of Europe's leading Business Schools, EM-Lyon Business School in France and RSM Erasmus University in the Netherlands, said there is a gap in marketing regulation in the digital realm.
She told Marketing Week: "There are a number of different bodies that regulate different elements of marketing, but digital marketing is a big gap.
"The ASA has a digital marketing group that's been looking into the issue for two years now, and not come up with anything yet. They need to get on with it, but [digital marketing] is almost impossible to police."
Earlier this week, David Cameron said that advertisers needed to show more restraint when marketing to children and cut out what he referred to as the "premature sexualisation" of youngsters in the media.
He warned the Tories would introduce new laws should they be elected and things fail to improve.
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