News Categories
Latest News
News Archive
|
|
Online video productions 'have true staying power' New study reveals increase in online video consumption.
A new study has highlighted the continued popularity of online video, leading the researchers to predict the medium is here to stay.
Interpret, a leading entertainment, media and technology market research firm, has released its quarterly New Media Measure survey.
It reveals that consumers are watching more online video than ever, with the streaming of movies up 12 per cent on last year, and TV shows up five per cent.
"New media behaviours such as social networking and online video consumption have true staying power," said Josh Bell, executive director of Interpret.
"No passing fad, consumers are already weaving these activities into the fabric of their daily lives, and it is all happening extremely fast."
He added that internet users are also increasingly using legal modes of viewing videos, rather than file sharing, suggesting they "see tangible value in the experiences video content providers are offering".
The growth in video consumption may also be down to more people having access to the internet.
Recently released figures from the UK Online Measurement Company show the size of the UK internet audience grew by five per cent from 36.9 million people in May 2009 to 38.8 million people in May 2010.
|
|