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Online video highlights unusual Facebook marketing campaign The opening of an IKEA store in Sweden led to an innovative marketing campaign.
A marketing campaign that utilised one of Facebook's best known functions has been highlighted as an example of good practice.
A profile was set up for an IKEA store manager when a new shop was opened in a Swedish city.
Then, pictures of rooms were progressively added to his profile, which his Facebook 'friends' could then tag themselves in.
Those who tagged their names first won the product that they tagged.
On a YouTube video about their antics, advertisers Forsman and Bodenfors said: "Instead of people just looking at a banner with furniture we got them to personally promote IKEA."
A buzz was then created when people told their friends, who then bombarded the profile to know if more pictures were being uploaded, all throughout the day and night.
The subsequent action meant great traffic for IKEa, who were able to foster a sense of community, which were more than happy to advertise for the brand rather than the brand having to reach out themselves.
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