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O2 uses corporate video productions to promote new campaign Think Big campaign encourages young people to help local communities.
Mobile phone network provider O2 has launched a series of online video productions to promote a new corporate social responsibility campaign.
The Think Big initiative will see £5 million invested over the next three years with the aim of encouraging young people to help their communities.
It will offer £300 grants to people aged 13-25 to run projects in their local areas with training and support from the campaign's charity partners such as the National Youth Agency.
A new website has been launched to promote the campaign which uses video productions which explain how the scheme works and gives examples of what other young people have done to help their communities.
O2 UK's chief executive, Ronan Dunne, said: "Research shows that today's society paints a negative picture of young people in Britain. We want to help change that by supporting grassroots social action.
"We believe young people's ideas can have a huge positive impact on their communities and we want to enable and empower them to deliver change for themselves."
O2 currently supplies over 21 million mobile customers and over 500,00 fixed broadband customers in the UK.
Posted by Angela Metcalfe
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