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More over-50s viewing corporate videos than expected? Large numbers of people over the age of 50 could be viewing corporate video content.
A greater number of people over the age of 50 could be viewing corporate videos and other web-based content than may have been expected.
New research from UKOM, the UK online audience measurement service from Nielsen, reveals that one quarter of all UK-based web users are more than 50-years-old.
Furthermore, this age group also accounts for 50 per cent of all new web users.
As such, corporate video content could do well to target older audiences as well as the younger generation.
A spokesman for Nielsen said that companies in a number of sectors are latching onto the trend and offering their services online.
They said: "There are new sites such as those set up by Saga, or clothing sites for older women which are targeting this new audience.
"Travel companies such as those who organise coach and cruise holidays have also created an online presence which appeals to older consumers."
Elderly people who use the web are commonly referred to as silver surfers.
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