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More 'TV-like' online video productions predicted Increase in online advertising predicted as consumers watch more video on the internet.
TV-like advertisements will become more common online, it has been claimed.
According to Guy Phillipson, chief executive at the Internet Advertising Bureau (IAB), people are becoming more used to consuming online video and this will lead to a boost in the amount of internet video advertising.
He said: "people are very used to consuming video online – it first happened with YouTube and now with things like iPlayer, which I know doesn't take advertising but takes lots of viewing."
"TV-like advertisements are going to appear more and more online," he added.
Mr Phillipson also predicted that TV and online could combine as part of one, even more effective advertising medium.
"You can tell a great brand story on television and you can follow up online to show more of that and create more desire," he said.
His comments come after a recent report from Deloitte predicted that in 2010 online advertising spending will not only grow significantly, it is also likely to grow substantially faster than the total advertising market, the professional services firm said.
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