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Microsoft launches website aimed at young men Study reveals 99 per cent of 'pre-family' men use the internet everyday.
A new website featuring video productions and other media targeted at young men has been launched by Microsoft.
MSN Him has been devised by the company following research it carried out that revealed the extent to which the 'pre-family' male uses the internet.
It found that 99 per cent of UK males that have completed education but not yet started a family use the internet everyday.
Furthermore, it is the technology that most of the demographic (57 per cent) feel attached too, beating mobile phones (49 per cent) and TV (46 per cent).
Over half (52 per cent) said the online tool they valued most was email, followed by search (25 per cent) and social networks (12 per cent).
MSN Him will form a platform for advertisers to host content aimed at this group.
Warner Bros has already signed up for the new site, using it to show trailers to upcoming film From Paris With Love.
Chris Maples, commercial director at Microsoft Advertising, said, "MSN Him is a great example of the innovative and creative branding solutions we develop in collaboration with our long-standing customers like Warner Bros. To date, pre-family men have remained one of the hardest audiences for brands to engage with."
MSN was originally launched as Microsoft Network in August 1995.
Posted by Liam Wallace
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