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Mercedes Benz launches corporate video productions New campaign site features videos of Mercedes Benz representatives and employees.
Car manufacturer Mercedes Benz has launched an online marketing campaign using corporate video productions.
The I Am Mercedes Benz campaign includes a specially constructed website that features videos of Mercedes Benz representatives and employees.
Those featured on the videos include Ross Brawn, head of the company's Formula One operation, and supercar designer Mark Fetherston.
Each video tells an inspiring story about the featured individual and their relationship with Mercedes Benz, for example Ross Brawn talks about his philosophy on motor racing.
Other areas of the site will allow visitors to learn about the new SLS AMG Gullwing supercar, which was recently named Top Gear's GT Car of the Year.
It will also aim to impart on consumers Mercedes Benz's passion for motoring and the campaign will spread across additional mediums such as TV and cinema.
The launch of the Mercedes site comes after a similar move by new F1 team Virgin Racing.
According to New Media Age, the company has develped a new website featuring video content which it hopes will help it to create a community feel within its fan base.
Posted by Liam Wallace
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