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Media production companies better off with YouTube, says Google Google claims that its online advertising expertise make it the best choice for content owners.
Companies that want to make their videos available online are better off using YouTube rather than rivals such as Hulu, Google has claimed.
According to the technology giant, which owns YouTube, their expertise in online advertising mean they should be first choice for firms looking o make revenue from their videos.
Nikesh Arora , Google's president of global sales operations and business development, told the Financial Times: "At some point in time it becomes an economic choice by the content owners. It's a matter of core competencies."
He said four elements were required to deliver online video advertising revenues: content creation, technology, advertising production and advertising sales. Mr Arora claimed: "We are playing in three of the four".
The news follows Google's announcement earlier this month that it was looking at new ways of generating revenue from YouTube.
Google's vice president of content partnerships, David Eun, told Reuters that one possibility is to introduce a monthly subscription fee for long-form content such as TV programmes.
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