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M&S to put video productions at centre of marketing strategy Retailer says it wants to create TV-quality video for the web.
Online video productions encourage customers to spend money, retailer Marks & Spencer has claimed.
The company recently launched an online TV series, the success of which is encouraging the firm to focus on video productions it its online marketing strategy.
Fronted by Myleene Klass, the online series focuses on fashion issues and makeovers.
Those who watch on Facebook are presented with pop-up buttons relating to items seen in the series which if pressed takes them to the relevant page on the M&S online shop.
Speaking to New Media Age, Simon Wood, M&S's head of web operations, said, "We know customers who interact with our videos spend more money, so it's an area we want to push.
"It's not just about getting people watching our videos, it's about getting them to purchase. We want to create TV-quality video content for the web."
It was announced in March that Myleene Klass would no longer feature in M&S TV adverts.
Posted by Liam Wallace
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