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Lucozade launches viral video production Viral video features mock documentary to promote new Alert Plus energy drink.
A viral video production has been launched by Lucozade to promote a new energy drink.
The video for the drinks company's Alert Plus product has been posted on video sharing site YouTube.
Set in the rain forest, it takes the form of a spoof documentary in which a tribesman divulges his secret energy drink recipe which includes such repulsive ingredients as tree frog and monkey anal glands.
After gulping down the concoction, he is handed a bottle of Lucozade Alert Plus by the cameraman which he drinks before spitting it out in disgust
It ends with the tag line "Tastes a bit funny...but you'll sharpen up in a shot" next to the bottle of the drink.
Alex Saunders, Lucozade Alert Plus brand manager, told thedrum.co.uk "It's engaging, thoroughly entertaining and addresses some of the consumer feedback in an extremely creative way."
The original Lucozade was manufactured by a Newcastle chemist in 1927.
Posted by Angela Metcalfe
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