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Kellogg's launches online-only video production Video launched as part of National Breakfast Week.
An online-only video production has been launched by breakfast cereal maker Kellogg's.
The video production is aimed at urging people not to skip breakfast as part of National Breakfast Week, which takes place from September 6th until September 13th.
Using a split-screen format, the humorous video portrays how a man's day develops in two different scenarios - one where he eats breakfast and one where he skips it.
Kellogg's Gareth Lucy said the video attempts to communicate with a wider audience rather than just with the youth market.
"Previously social media and video sharing has always been associated with a younger audience but that really isn't the case anymore," he said.
Mr Lucy added that is the first time Kellogg's had produced a video solely for online.
"We're expecting to learn a lot and that'll help us shape our larger digital plan. People can expect to see a lot more from Kellogg's in the digital space going forward," he commented.
Last month, Kellogg's announced a "revamp" of its Coco Pops cereal, which included a reduction in the cereal's sugar content and an increase in vitamin D.
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