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Internet number one for shopping and entertainment, says expert

Photo for this news articleMany people turning to the internet to make life more convenient, it is claimed.

Online video productions posted on the internet can take advantage of the media's increasing importance in people's daily lives.

According to Dan Oliver, editor of .net magazine, the internet is now the number one destination for both shopping and entertainment for much of the population.

"For many people, the internet is now the primary way they shop and entertain themselves," he said.

Mr Oliver, whose magazine specialises in news for designers and developers, added that the internet has also served to make people's lives much more convenient.

"Anyone that's had to contact a bank via the phone, or had to stand in a lengthy queue to get information on a public service, will - without exception - view their net connection as an essential commodity; and using the net as a way to deliver advice and services is only going to increase," he said.

According to figures published last month by the UK Online Measurement Company, the size of the UK internet audience grew by five per cent from 36.9 million people in May 2009 to 38.8 million people in May 2010.

Posted by Liam WallaceADNFCR-2863-ID-800001240-ADNFCR
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