News Categories
Latest News
News Archive
|
|
Ikea launches promotional video production "Kitchen Squad" marketing campaign features online and TV advertising.
Furniture chain Ikea has launched a promotional video production as part of a new marketing campaign.
The Swedish firm has created the Kitchen Squad, a makeover team whose mission is to replace people's old kitchens with new Ikea ones.
A series of video productions and editorial content based on the kitchen squad will be made available through a website due to go live today (February 24th).
It will form part of an integrated marketing campaign with TV adverts showing the squad perform a makeover of a kitchen, with more due to be filmed in March.
Vala Magnadottir, external communications specialist at Ikea UK and Ireland, said, "The Kitchen Squad is here to demonstrate how an Ikea kitchen can transform your everyday life and, with a free 25-year guarantee, it will continue to do just that for years to come."
Ikea's decision to use both online and TV advertising supports recent comments made by Eva Berg-Winters, senior manager and new media specialist at PricewaterhouseCoopers.
She claimed that the line between online and TV was beginning to blur as media agencies increasingly look to make use of both.
Posted by Anthony Roberts
|
|