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ITN uses iPhone and YouTube for fashion video productions New fashion channel and iPhone app called Fashion 411 launched by ITN.
A new iPhone app and YouTube channel featuring video productions on the world of fashion has been launched by ITN.
Using the brand name Fashion 411, they both provide content on the fashion industry such as interviews with designers and coverage of events.
Mark Browning, commercial director of ITN Productions, said: "Lifestyle content is a key growth area for ITN Productions and The Fashion 411 will be a big contributor to this revenue stream.
"Through our existing relationships with fashion events, brands and designers, it is only natural we develop a channel with daily premium fashion video which builds on the success of our other content strands on iPhone and YouTube," the Guardian reports.
It is the latest in a string of apps created by ITN in recent years, including the first to provide video news content last year.
It follows news that ITN-produced Channel 4 News is to start increasing video content on its website as part of a shift in focus to more in-depth news analysis, New Media Age reported.
Posted by Liam Wallace
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