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Guardian launches online video production supplement New newspaper section will look at issues effecting the online video advertising industry.
A supplement has been launched by the Guardian that will explore the world of online video advertising.
Available online and in print, the new section will look at a variety of different areas within the industry, such as the market, ad formats and social media.
The newspaper, which is launching the supplement in association with the Internet Advertising Bureau (IAB), outlined what readers can expect in future editions.
"This supplement looks at various trends driving online video advertising and also at some of the obstacles to its growth," it said.
"And we examine how all this change is affecting advertising agencies and buyers as they look forward to a more connected and interactive future where brands are increasingly 'going direct' to their consumers."
It comes as the IAB released the results of a study that showed the wide use of the internet across Europe.
The report found that, despite wildly varying levels of broadband penetration across the continent, the amount of time spent online was consistently high from country to country.
Posted by Angela Metcalfe
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