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Grolsch revamps online video production service A new global website has been launched by Grolsch.
Beer brand Grolsch has launched a new global website with a strong focus on video production.
The new site, Grolsch.com, pools together the brand's previous online activity onto a single site.
This includes a new-look version of the-mark.org, a content aggregator which showcases a selection of the best video productions from the web.
The new site also shows a selection of video productions showcasing a variety of information such as the lager's production process and the perfect pint-pouring technique.
Further video productions can be found under the Swingtop Challenge section of the site, which shows the different ways in which customers can open the Grolsch swingtop beer bottles.
Ronald van Amerongen, global brand director of Grolsch, said: "The new website perfectly conveys our core brand values of character and creativity and represents an important development in our plans to establish the Grolsch brand in new markets.
"Grolsch.com showcases Grolsch's craftsmanship and functions as an aggregator of creative content from across the web - something we know our drinkers are keen to see."
The Grolsch brewery was founded in the Netherlands in 1615 and is now the second largest brewer in the country after Heineken.
Posted by Angela Metcalfe
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