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Grazia launches online video production series Weekly fashion-based TV episodes to be shown on Grazia website and YouTube.
Bauer Media is to launch a series of online video productions for its fashion magazine Grazia.
The venture, called Grazia TV, will see weekly five-minute 'webisodes' broadcast on the magazine's website and YouTube.
It will feature a round-up of fashion and beauty trends, news and entertainment.
The 13-week series, which is being launched in partnership with Estee Lauder, will begin on September 17th during London Fashion Week.
Jane Bruton, Editor-In-Chief of Grazia, said: "This is yet another innovation for Grazia. For a long time we have wanted to filter editorial content into moving footage and these weekly webisodes will bring the brand to life on a whole new platform for Grazia fans."
Paul Keenan, chief executive of Bauer Media, added that Grazia TV will help find a new audience for the magazine both in the UK and across the world.
"It's good for fashion followers, for Grazia and for Estee Lauder and I can see this form of partnership extending quickly to other brands and markets we serve," he said.
Media giant Bauer owns a number of high-profile magazine brands, including Closer, Heat and FHM.
Posted by Anthony Roberts
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