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Google exec says online marketing will boom over coming years Online marketing is likely to boom over the coming years, thanks largely to a rise in video productions, Google's head of sales has said.
The number of businesses making use of corporate video productions is set to carry on growing as marketers increasingly turn to digital media, the head of Google's global sales has stated.
Speaking ahead of the search engine giant's 2010 annual Zeitgeist conference, sales president Nikesh Arora has said that he expects the amount of worldwide advertising revenue being spent online to increase by 50 per cent over the next three years.
Notably, while acknowledging that such a prediction is ambitious, he stated that the movement towards corporate video productions as a marketing tool will help drive this trend forward, with the West set to lead the way.
"I personally expect in the next five to eight years 30pc to 50pc of advertising will be digital," Mr Arora told the Telegraph.
"That is a bold claim, but in the UK it is already over 20pc. In the US it is over 10pc. This video wave is going to tip the balance."
According to ComScore's latest online display advertising report, Google accounted for 2.4 per cent of all display ad impressions, with Facebook leading the way over the first three months of the year.
Posted by Anthony Roberts
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