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Full print adverts for YouTube  YouTube is to utilise print-based adverts for its latest video innovation.
YouTube is to advertise its latest services with its first traditional advertising campaign.
The popular video channel, which recently announced it would be showing full programmes for the first time, will utilise print-based adverts to display its new content.
YouTube announced it had signed a new deal with Channel 4 to show programmes ranging from Peep Show to Gordon Ramsay's F Word earlier this month.
According to the Guardian, the YouTube director of marketing, Anne Bateson, said: "We know that YouTube users enjoy the huge range of content on the site but there's a growing demand in particular for full-length programming – so this campaign aims to tell our users that the full-length TV content has now arrived.
"The Shows section of the site is a major new opportunity for our partners and advertisers to reach new audiences."
The new Show section contains around 5,000 videos, 80 per cent of which are full length programmes.
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