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Fiat launches sitcom video production Ten short sitcom episodes will be used to promote Fiat's commercial vehicle division.
The commercial vehicle division of Fiat is to launch its own mini sitcom, part of which will make use of online video productions.
Fiat Professional will broadcast the first "episode" of the sitcom, entitled The Fleet, as a TV advert on Monday March 15th.
However, the subsequent nine, three-minute long episodes will be shown on the internet at a later date.
Gerry Clarke, director of Fiat Professional UK, said: "We needed a radical approach to marketing, in a sector that has been hit hard by the recession, is incredibly competitive, and where we are a relatively small brand."
The sitcom stars comedy actor Phil Cornwell as Pete, a fleet manager at fictional company Lightfoot Logistics.
It will be supported by digital advertising, a press and radio campaign and a a live performance at a special launch event.
Fellow automotive manufacturer Mercedes Benz launched an online video campaign of its own last week, called I Am Mercedes Benz.
Posted by Liam Wallace
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