News Categories
Latest News
News Archive
|
|
FSA uses online video production to win over youth New social network application is aimed at encouraging teenagers to become more healthy.
A new online marketing campaign, incorporating a video production, has been launched by the Food Standards Agency (FSA) in an attempt to promote healthy living among teenagers.
Targeted at 13 to 17 year-olds, the organisation has created what it says is the first online magazine that exists only as a social networking application across Facebook and Bebo.
Content on the application, called Blink, includes video interviews with young people who have excelled in fields such as sport, acting, fashion and art, aimed at inspiring others to pursue a more active lifestyle.
Recipes, competitions, quizzes, personal healthy eating plans and user generated content are also incorporated on the site.
Kate Frankum, head of marketing at the FSA, said: "We are always looking for new ways to interact with young people. I hope that teenagers will be more willing to engage with our healthy eating advice when we communicate with them in an online environment."
The most recent statistics from the department of health show that in 2008 61.4 per cent of adults (aged 16 or over), and 27.3 per cent of children (aged 2-10) in England were overweight or obese.
|
|