News Categories
Latest News
News Archive
|
|
Expert recommends video production SEO for brand marketing Video SEO is 'a great way' to improve brand awareness, it is claimed.
Search engine optimisation (SEO) is something all online companies should be doing to improve brand awareness, it has been claimed.
According to Rob Griffin of Media Contacts, brands that are not focused on ecommerce should still invest in search engine marketing.
In an article for Search Insider, he explains that brands with an advertising presence in channels such as TV, radio, print and outdoor, still need to address online marketing as consumers are increasingly turning to internet searches to find out additional information on companies.
He highlights video productions in particular as a way of boosting search results.
"Don't be afraid to sink resources into your own SEO because of the inherent benefit it will have on your sponsored search efforts. For one, video SEO is a great way to get some extra mileage out of your creative and content investments as well," he said.
A recent report by research firm eMarketer found that online advertising spending will reach $61.8 billion (£40.5 billion) worldwide this year.
Posted by Anthony Roberts
|
|