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Expert recommends YouTube for video productions Popularity of YouTube makes it a good choice for marketers, it is claimed.
YouTube is one of the best places on the internet for companies to post video productions, it has been claimed.
In an article for reelseo.com, US-based digital marketing consultant Jeremy Scott argues that YouTube's size and popularity make it a must for most internet marketers.
"Simply put, YouTube is the largest and most successful video destination site on the web. For this reason alone, many video creators choose YouTube as their distribution method of choice," he writes.
"With few exceptions, I generally recommend all my clients upload their videos to YouTube as either a primary or secondary distribution channel."
Listing the pros of the Google-owned service, Mr Scott highlights the fact that it is free to use, relatively simple to understand and some evidence suggests that YouTube videos achieve higher search rankings.
Elsewhere in the article, Mr Scott assesses several other video platforms, such as Vimeo, Metacafe and Yahoo! Video.
Although he strongly recommends using YouTube, he concludes that there is "something to praise and something to criticise" in each platform.
Around two billion videos are watched everyday on YouTube.
Posted by Anthony Roberts
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