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England match hits leads to online video viewing record World Cup match leads to 31 per cent jump in web traffic.
The rising popularity of online video productions was highlighted yesterday (June 23rd) by England's World Cup match with Slovenia.
According to internet service provider KC, the game triggered a 31 per cent jump in web traffic with football fans logging on to the BBC's online stream of the match, BBC News reports.
Early figures reveal that concurrent streams of the match, which saw England win one nil, reached 800,000 but that the total number of viewers may be much higher.
The BBC said this would be a record for the broadcaster.
Despite the high demand, the BBC's servers appear to have been able to cope with the increase in traffic.
A spokesman for the company said it had "set aside as much capacity on our servers as we reasonably can" but that it could not compensate for users own connection speeds.
"The open internet isn't an end-to-end managed network, so people's experiences vary depending on their internet connection," he said.
Many people at work may have gone online to watch the game with a survey of 1,500 small businesses by software developer Sage revealing that just 20 per cent of firms had introduced legitimate viewing options, such as a TV in the office.
Posted by Anthony Roberts
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