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Corporate video productions used for new Ford campaign Video clips on Mumsnet invite families to test drive new cars.
Ford has turned to corporate video productions as part of a new online marketing campaign.
The car manufacturer is to use video clips shared on networking site Mumsnet to promote its new S-Max and Galaxy models.
Families will be invited to test the new vehicles by the videos, which will also be posted on YouTube and Ford's own website, New Media Age reports.
Richard Beard, communications manager for Ford said that the reaction to the campaign had been good.
He told the news provider: "The Mumsnet community was an audience we wanted to communicate with directly.
"The feedback we've received from the campaign has been very positive and we look forward to developing our partnership with Mumsnet throughout the year."
It follows a similar marketing initiative from the company launched last year which saw mums asked to enter a competition to test drive one of its cars.
Ford is currently the second largest automaker in the US and the fourth-largest in the world based on number of vehicles sold annually.
Posted by Liam Wallace
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