News Categories
Latest News
News Archive
|
|
Corporate video production 'works' A leading advertising expert has said that corporate video production "works".
Businesses considering using corporate video production as part of an advertising campaign have been told to adopt the technique as "it works".
That is according to Hollis Thomases, an expert columnist for ClickZ, who said that online video advertising offers firms a number of benefits.
Such advantages include the opportunity to reach a significant target audience and the ability to enhance brand image, provided the right sort of video is put together.
Ms Thomases wrote: "There's [a] reason for media planners to incorporate online video ads into their campaigns: they work! Online video advertising works for brand campaigns as well as traffic-generating ones."
She goes on to say that the media platform also outperforms a number of other advertising outputs, particularly in the case of "engagement and conversation".
Video marketing is, for some people, the most up-to-date and modern form of advertising available to companies in today's marketplace.
|
|