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Corporate video must be 'catchy' Corporate video used in advertising campaigns should be "catchy".
Businesses looking to use corporate video as part of their marketing and advertising strategy should ensure that their product is "catchy".
That is the opinion of Jimmie Schwinn, a video marketing expert, who suggests that a corporate production needs to offer something that will allow it to stand out from the crowd.
However, while it is important to offer the consumer something different it is also essential that the video does not overstep the mark and garner attention for the wrong reasons, he says.
Mr Schwinn said: "It is highly important that videos are catchy and interesting if they will be used for B2B video marketing. You don't want it to look like a child's school project or a home movie, but it can still be eye-catching with interesting elements."
The video marketing commentator goes on to say that the advertising platform is "one of the best ways" to communicate with clientele.
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